B2B Growth & Marketing Manager with 6+ years of experience in E-commerce, B2B SaaS and Sales Ops. My current focus is building AI-native growth teams and marketing systems powered by AI agents. I design agent-based workflows, use OpenClaw agents for business operations, and help teams adopt a more AI-native approach to execution, marketing, sales, and growth.
My background includes GTM strategy, CJM, lifecycle automation, CRM, product growth, paid acquisition, and B2B outbound. I see modern marketing as an engineering system where AI agents, data, experimentation, operations, and customer psychology work together as one growth engine.
Experience
Oct 2025 — Present · Remote
Remote
- Developed the company's initial marketing strategy, positioning, and service offer generated the agency's first inbound and outbound leads and contributed to over $20K in revenue within the first 4 months after launch.
- Built and launched the outbound acquisition channel from scratch: outreach infrastructure, lead sourcing logic, messaging, follow-up workflows. Generated the first 10 international English-speaking leads from this channel.
- Designed and launched Meta Ads lead generation strategy from scratch achieved £8.51 blended CPL across 257 real leads.
- Developed an AI Sales Operations Agent that supports the full early-stage lead communication flow. Fully automated AI audit delivery and first-stage lead communication, managing the flow from new lead intake to First Intent. Also works as a copilot for marketing copy, email sequences, sales messaging, and proposal drafts.
- Created an AI-powered Outreach Agent that identifies buying signals on LinkedIn and generates personalized outbound communication.
May 2024 — Sep 2025 · Turin, Italy
Turin, Italy
- My first job after emergency immigration from Russia. Closed €24K in annual revenue from mobile toilet rental deals while operating with only basic Italian language proficiency.
Aug 2021 — Oct 2023 · Moscow, Russia
Moscow, Russia
- Successfully launched and scaled a B2B SaaS solution from scratch: digital loyalty program integrated into Apple Wallet, resulting in 1,800+ new B2B customers and a 3% increase in annual B2B sales within 10 months.
- Developed and executed lifecycle marketing strategies that improved customer retention by 10% within six months by leveraging data-driven insights and customer feedback.
- Implemented a comprehensive customer journey mapping (CJM) process that streamlined the buying experience and addressed key customer pain points.
Mar 2020 — Jul 2021 · Moscow, Russia
Moscow, Russia
- Developed and implemented a brand loyalty program including business model from inception, attracting and maintaining a substantial user base of over 100,000 active participants. Increased the share of second-time buyers by +14% year-on-year.
- Orchestrated the seamless integration of a marketing automation platform (Emarsys SAP), resulting in a 40% reduction in marketing service costs.
Jun 2018 — Mar 2020 · Moscow, Russia
Moscow, Russia
- Achieved $20M+ annual revenue growth for e-commerce enterprise customers by implementing effective CRM strategies that improved customer engagement, retention, and revenue.
- Drove a +40% conversion rate (CR) and +14% average order value (AOV) through a successful mobile app personalization strategy for the top DIY e-commerce player in the CIS region.
Selected metrics
$20K+
agency revenue, 4 months
257
Meta Ads leads generated
£8.51
blended CPL
€24K
closed, Sebach annual
1,800+
B2B customers acquired
100K+
loyalty program users
$20M+
revenue impact, enterprise
+40%
conversion rate
+14%
AOV uplift
+14%
repeat customers
+10%
retention, 6 months
−40%
marketing service costs
Skills
Growth StrategyGo-to-MarketPerformance MarketingCRMLifecycle MarketingA/B TestingProduct RoadmapsJTBDAgile / ScrumWeb AnalyticsMarket ResearchData AnalysisAI Agentic WorkflowsSales AutomationOutreach SystemsSales OperationsP&L ThinkingBusiness Operations